Investment Proposition and Philosophy
 
Real Returns Optimised within a Risk Framework
Our investment philosophy aims to meet the twin objectives of capital preservation and capital appreciation
            over the long term, through an investment strategy that considers diverse sources of return while being risk
            aware. The outcome of this process aims to deliver real returns which are commensurate with your risk
            appetite.
Our fundamental aim is to maximise risk adjusted returns for our clients and this is done both at asset class
            level in the case of actively managed funds and at asset allocation level in the case of multi asset funds.
            We follow a consistent investment process based on the conviction that returns are obtained through a
            combination of the correct strategic asset allocation, tactical asset selection and stock selection. We
            value each asset class to identify mispricing opportunities which can be captured either via stock selection
            within an asset class or by our asset allocation process when comparing across asset classes.
Our team-driven and prudent investment process is applied across all our investment decisions and across all
            funds with individual accountability given to the investment managers managing your money. We
            follow a systematic, fundamentally based approach to investing which allows us to avoid behavioural biases.
        
 
Top Down and Bottom Up
We believe that asset prices are driven both by macro factors (top down) and bottom up fundamentals. By
            analysing local and global economic data, we identify trends that will influence asset prices. 
Our investment approach is built on three
            principles:
 
 
 
Macro
We are top-down investors who use macro-economic factors to identify trends that inform our
                    investment decisions. We use a range of market data with a number of proprietary forecasts from one
                    of the largest team of economists in the country.
 
Quality
We invest in quality assets. By quality, we mean companies that have a moat and that can deliver
                    superior returns compared to their peers over the long term. High quality companies perform better
                    through the cycle. By taking a long-term view and investing in cash generating companies which can
                    generate returns above their cost of capital sustainably, these companies can deliver superior
                    returns compared to their peers. When defining quality, we focus on three main factors: high returns
                    compared to peers and their cost of capital, strong balance sheet and strong operational cash flow
                    generation. We prefer market leaders with strong management operating in industries with high
                    barriers to entry and structural growth. 
Valuation
We rely on stock and asset class valuation when making active investment decisions. We employ asset
                    class specialists onshore and offshore to be able to provide the best possible understanding of
                    specific asset classes. The bottom up valuation assists in the asset allocation decision
                    making. 
By combining a top down view and bottom up valuations, we are able to determine the best possible
                    combination of asset classes to deliver on your real return targets, while optimising for risk. We
                    also account for ESG (Environmental, Social and Governance) factors when analysing companies to
                    evaluate the sustainability of their returns in the long term. 
Responsible, Sustainable Investing
Our investment decisions consider a wide range of factors that may affect the risk and return profile of the
            investments we make, now and in the future. Our long-term success is not measured in investment performance
            alone, but also on the impact on society and the environment.
        
We recognise that responsible companies ought to have good governance processes, effective risk management
            and compliance functions and stakeholder engagement. They prepare for changes in their operating
            environment, from shifts in public opinion to the challenges of resource scarcity and the impact of climate
            change.
        
Incorporating environmental, social and governance factors into our investment and ownership decisions
            supports the pursuit of superior risk-adjusted returns for our clients.
Ashburton Investments is a participant in the Association for Savings and Investment South Africa’s
            Responsible Investing sub-committee and fully endorse the Codes for Responsible Investing South Africa. We
            are a signatory to the United Nations Principles for Responsible Investment (UNPRI).